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After spring break, Tour group looks to return for more

By NATHAN BRUTTELL
Today's News-Herald
Published Tuesday, May 18, 2010 12:25 AM MST

Following a successful spring break season, a California-based group is looking to come back for more — but possibly year round for the next five to 10 years.


Summer Winter Action Tours, a travel, entertainment and action sports group, recently visited Lake Havasu City to discuss possible deals with the Nautical Inn. SWAT President/COO Thomas “TJ” Jaenichen said he also plans to propose deals with the London Bridge Resort and Kokomo Night Club. The deal would “develop a five- to 10-year plan that would feature the Nautical Inn (or other parties) as one of SWAT’s premier destinations for future years of SWAT spring break,” according to a press release.

“We are very close to something big,” Jaenichen said. “My whole goal has always been a long-term deal in Lake Havasu City. Our customers that have been there in the past have loved it so it’s always been in our interest.”

The SWAT group brought more than 3,000 college-aged students to Lake Havasu City in March and April, according to the release, and recently ran a smaller, 200-person trip to the city.

“Taking advantage of SWAT’s customized ‘Weekender’ options, 200 students from the University of California, Irvine, embarked on a three day, two night adventure at the Island Inn Hotel, featuring pool parties on the property and night events including parties on the beach and at Kokomo,” according to the release.

“The Weekender trip is perfect for groups who want a smaller trip and who want to have events and themes catered around their interests,” said Jaenichen in the release. “We’ve begun to reach out to groups throughout California, Arizona and Nevada and make them aware that SWAT’s resources in Havasu are at their disposal.”

While in Lake Havasu City, Jaenichen met with representatives from the Nautical Beachfront Resort, London Bridge Resort, Island Inn Hotel, Quality Inn & Suites, Days Inn, Lake Havasu City Police Department, Lake Havasu Hospitality Association, and Kokomo’s to present them with plaques in appreciation of their support for SWAT’s Spring Break 2010 program, according to the release.

LHHA Executive Director Greg Tryon said SWAT’s addition to spring break this year “made a huge difference and brought a lot to the community.”

“All I can say is that I think it was awesome what they did,” Tryon said. “I look forward to working with them year round if we can. If they could do year round what they did for spring break that would be an amazing thing for this community.”

Jaenichen said he believes the growth potential is roughly 50 percent of the group’s past sales numbers, equaling approximately 4,500 travelers for Spring Break 2011, in addition to the 1,000 to 3,000 travelers attending customized Weekenders.

“By providing its students with so many options and opportunities, SWAT’s future is Lake Havasu is endless,” according to a SWAT representative in the release.

“Throughout the last year, we’ve really developed some great relationships in Havasu,” Jaenichen said. “We’ve gotten so much support from the hotels, community, and local officials that it’s been nothing but a pleasure to work with the area. Our special thanks go to the Lake Havasu City Police Department for their willingness to work with SWAT and for conducting such great operations in conjunction with our private security and on-site management teams.”

SWAT was formed in 1997 by “an experienced group of friends who shared the same vision and passion for the travel, entertainment, and action sports industry,” according to the company’s Web site. “That vision is to provide our customers with the highest quality trips and best vacation spots. SWAT is a leader in the student travel industry providing specialized ski/snowboarding, spring break, and graduation trips.”

You can contact the reporter at nbruttell@havasunews.com

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Comments (2 comment(s))

    gordonm wrote on May 25, 2010 9:42 AM:

    " So does that mean that Ben Rothsburger will be in town too for spring break? "

    havasu♥lover wrote on May 19, 2010 8:50 AM:

    " Sounds great! Not sure how it'll work out during winter of course (wondering if Thomas “TJ” Jaenichen has been here in the winter). The biggest "action" in Havasu in the winter seems to be watching pasty white funny dressed senior snowbirds from the frozen tundra states snarl traffic at the intersections. The possibility of re-introducing some youth (and fun) to Havasu winters is truly exciting! Good luck TJ. "

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